The iconic Beyoncé Bowl, the NFL 2024 Christmas Day halftime show headlined by global superstar Beyoncé, is now available to watch on Netflix as a standalone special — giving fans around the world the chance to relive one of the most talked-about performances of the holiday season.
A Cultural Moment That Transcended Sports
On December 25, 2024, Beyoncé took the stage during the Baltimore Ravens vs. Houston Texans NFL Christmas Day game at NRG Stadium in Houston, Texas — her hometown — delivering a spectacular halftime show that blended music, performance art, and cultural storytelling. The event was historic not only for its electrifying production but also because it marked the first time Netflix broadcast an NFL game, turning the Christmas game into a global entertainment event.
Produced by Parkwood Entertainment in collaboration with Jesse Collins Entertainment, the performance — now known as the Beyoncé Bowl — featured songs from Beyoncé’s Cowboy Carter album alongside a roster of collaborators, including Post Malone, Shaboozey, Reyna Roberts, Tanner Adell, Tiera Kennedy, Blue Ivy Carter, and others. It was crafted as an immersive celebration of Western and Black Southern cultural heritage, complete with marching bands, dancers, rodeo references, and unforgettable visuals.
From Christmas Live Event to On-Demand Streaming
Shortly after its on-air broadcast, Netflix announced that the full Beyoncé Bowl halftime show would be made available as a standalone special on its platform — meaning subscribers can now rewatch the full performance at their convenience.
This marks a new approach to live event entertainment, blurring the line between sports broadcasting and premium concert content by transforming a halftime show into a standalone streaming experience. The move underscores Netflix’s strategy to expand beyond scripted movies and series into cultural spectacles that draw global audiences.
What You’ll See in the Beyoncé Bowl Special
The Netflix special offers the complete halftime show experience, including:
• High-energy live renditions of tracks from Cowboy Carter, Beyoncé’s genre-blending album that marries country influences with her signature R&B and pop style.
• Show-stopping visual moments, including Beyoncé’s entrance on horseback and her dynamic choreography paired with a full marching band.
• Celebrity cameos and guest performances, featuring artists like Post Malone and rising country and folk voices, expanding the performance’s cultural palette.
By packaging the show as its own special, Netflix has opened the performance up to millions who either missed the live broadcast or want to relive Beyoncé’s holiday spectacle.
The Impact of Beyoncé Bowl
The Beyoncé Bowl was more than just a halftime show — it became a global cultural event that resonated across music, sports, and streaming audiences. Reports from the NFL and Netflix indicated that the Christmas Day broadcast attracted tens of millions of viewers worldwide, helping set new benchmarks for NFL viewership on streaming platforms.
Industry analysts say this strategy reflects a broader shift in how media companies approach live events — treating them not just as fleeting moments on broadcast schedules, but as evergreen content that can continue drawing audiences long after the initial performance.
What This Means for Fans and Streaming
For Beyoncé fans and music lovers everywhere, the Netflix release of Beyoncé Bowl presents a unique opportunity to enjoy a landmark performance on demand. Whether reliving Beyoncé’s powerful mixes of Cowboy Carter tracks or discovering the show for the first time, the availability of the special adds a new dimension to how live entertainment is experienced in the streaming era.
To watch Beyoncé Bowl, Netflix subscribers can search the show’s title within the Netflix app or website — offering uninterrupted access to one of 2024’s most iconic musical performances.